Supermarkets cannot point to any one person as the founder of most of their departments — no single merchant created the produce industry, for example, or the spice category, or the deli.
But one man essentially did create the frozen food category, which now accounts for about $60 billion in annual retail sales in the U.S.: Clarence Birdseye, whose name still adorns a brand of frozen vegetables.
“Without him, the frozen foods industry certainly, as it stands now,
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