2012 Marketer of the Year: Value for All

2012 Marketer of the Year: Value for All

SN Marketer of the Year Jeff Martin of Ahold USA seeks to deliver value, however customers define it

If Jeff Martin could answer the question of how each one of 49 million people in Ahold USA’s marketing areas defines “value” as it relates to food shopping, he would find a way to deliver it to them.

The executive vice president of merchandising and marketing for Ahold USA Retail leverages all the tools at his disposal to get as close to that answer as he possibly can, and seeks to provide solutions that make Ahold’s 750 Stop & Shop, Giant-

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