2013 Power 50: Kees Kruythoff, No. 4 in Suppliers

Kees KruythoffWhen it comes to launching new brands, Kees Kruythoff believes some of the best come from within.

So he has taken several of Unilever’s global brands, and introduced them in the U.S.

For example, to fill a gap in the skincare market in the U.S., where 58% of people perceive they have sensitive skin, the company introduced Simp

All access premium subscription

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.