Charles C. Butt, H-E-B

2014 Power 50 Conventional Retailers: No. 8 Charles C. Butt Chairman and CEO H-E-B Key Development: Launched organic private label line. What’s Next: Open third in-store restaurant in Houston.

CEO Charles C. Butt has his eye on promoting growing categories.

San Antonio-based H-E-B, with its 350 stores in Texas and Mexico, invested in the booming organic sector by rolling out its own private label line this spring.

 “Demand for organic products has risen steadily over the past few years, yet many organics remain out of reach for customers on a budget,” Martin Otto, H-E-B chief merchant, in a media statement when the line was launched.

“That’s why we are s

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