Denise Morrison, Campbell Soup Co.

2014 Power 50 Suppliers: No. 12 Denise Morrison President and CEO Campbell Soup Co. Key Development: Expansion into perimeter departments. What’s Next: More innovations geared to Millennials.

Denise Morrison keeps her company in step with today’s consumers.

Recently, Campbell Soup’s president and CEO commissioned Campbell’s consumer insight group to “go to school” on Millennials to find out more about what they want, what they eat, when and where. That’s not to say she has forgotten about Baby Boomers and other food shoppers. She’s very consumer aware.

“It started with us putting the consumer first right smack in the middle of our leadership model and declaring

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