Ahold CEO Dick Boer unveiled the “Reshaping Retail” strategy three years ago. Things are taking shape now.
Boer’s global strategy essentially boils down to a virtuous cycle of cost reductions fueling investments in pricing and service in stores not unlike Kroger has executed to great success. At Ahold’s U.S. banners — Stop & Shop, Giant-Landover and Giant-Carlisle — stores are beginning to see revamped fresh departments, lower everyday prices and other service initiatives paid
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