Joseph Colalillo, Wakefern Food Corp.

2014 Power 50 Wholesalers: No. 3 Joseph S. Colalillo Chairman and CEO Wakefern Food Corp. Key Developments: Rolled out new mobile app; introduced seafood sustainability program. What’s Next: Focus on associate engagement; continue to grow health and wellness.

Business is personal for  Joseph Colalillo, chairman and CEO of Wakefern Food Corp.

That’s because members of the Keasbey, N.J.-based cooperative — ShopRite, PriceRite and the Fresh Grocer banners — are all part of a family business, Colalillo told SN in written comments.

“We are emotionally invested in our stores and our communities as families, not just as businesses. It’s that personal investment that a chain operation simply can’t replicate — that’s what keeps us movin

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