Kees Kruythoff, Unilever North America

2014 Power 50 Suppliers: No. 4 Kees Kruythoff President Unilever North America Key Development: The reshaping of Unilever’s North American portfolio to deliver sustainable growth. What’s Next: Focus on brand equity and innovation through investing in iconic brands.

After selling off iconic brands like Skippy, Wish-Bone, Ragu, Bertolli, P.F. Chang’s, and SlimFast, Unilever North America president Kees Kruythoff is confident that its leaner food portfolio is poised for sustainable growth.

“We remain committed to our global foods and refreshment categories, which include savory [foods], spreads, dressings, tea and ice cream,” Kruythoff told SN. “We’re investing back in our iconic brands through focusing on brand equity and innovation.”

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