Twenty-nine percent of coffee drinkers made their previous day’s java with a single-cup brewer. Will they be compelled to do the same with soft drinks? Coca-Cola chairman and CEO Muhtar Kent intends to find out.
The soft drink giant has agreed to provide Coke, Sprite, Powerade and Fanta in single-pod form for the soon-to-be released Keurig Gold cold beverage machine. With a 16% stake in Keurig (formerly Green Coffee Mountain Roasters), Coca-Cola is its largest shareholder.