Paul Grimwood, Nestlé USA

Paul Grimwood, Nestlé USA

2014 Power 50 Suppliers: No. 1 Paul Grimwood Chairman and CEO Nestlé USA Key Development: Nestlé Butterfinger Peanut Butter Cups is most successful new confection launch in Nestlé USA’s history. What’s Next: Portion guidance messaging on all children’s and family products by 2015.

Nestlé Butterfinger Peanut Butter Cups is the single most successful new product launch in the history of Nestlé USA’s confections business. The launch has had a positive impact on the entire Butterfinger franchise, which is up 54.7% YTD.

The launch of Nestlé Butterfinger Peanut Butter Cups comes during a year of other successful innovations, including Wonka Randoms gummies.

Other new products cater to the growing number of people moving away from the standard model of thr

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