Retail veteran faces tough turnaround at Fresh & Easy

EXECUTIVE TO WATCH: Jim Keyes, Fresh & Easy Title: President and CEO Biggest challenge: Finding an identity for Fresh & Easy

Jim Keyes should be up to the task of converting a brand that lacked much identity — Fresh & Easy Neighborhood Market — into a profitable business, industry sources told SN, though it could be a tough challenge.

Keyes was hired late last year as president and CEO of Fresh & Easy when Yucaipa Cos., the Los Angeles-based investment firm, acquired 167 stores in California, Arizona and

All access premium subscription

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Already a member? Please log in.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.