Walter Robb, Whole Foods Market

2014 Power 50 Other Retailers Selling Food: No. 2 Walter Robb Co-CEO Whole Foods Market Key Development: Inner-city initiative broadened horizons for Whole Foods and its customers. What’s Next: Maintaining company’s soul in a period of high growth and increased competition.

Whole Foods Market co-CEO Walter Robb often refers to his work not as a profession but as a “mission” to change the way people eat. His work to further that mission is affecting Whole Foods in profound and influential ways.

“Walter is a true believer in the mission of the natural foods movement,” said Jay Jacobowitz, president of natural products consultant Retail Insights, Brattleboro, Vt.

Robb’s roots in the natural food business date back to 1976 when he founded the Mou

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