Rx to OTC: A Case Study

Supermarkets had the most to gain in this year’s big Allegra switch

Speed to market is a gold-standard goal for any prescription to over-the-counter drug switch.

According to retail industry sources, French drug-maker Sanofi-Aventis received acclaim for moving its allergy prescription medication Allegra (fexofenadine hydrochloride), a second-generation antihistamine that is a fast, non-sedating and long-lasting treatment for seasonal allergic rhinitis (hay fever) and the treatment of uncomplicated hives, onto store shelves and in aisles.

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