Boys Club: Marketing to Male Shoppers

With shaving supplies merchandised amidst TVs tuned to Monday night football and mouth-watering tailgate displays, retailers are catering to the no-nonsense shopping style of men at a time when 31% are shopping for their families — up from 14% in the 1980s, according to an ESPN poll.

Related story: Westside Market Expands Man Aisle

See captions at upper right. Captions by Julie Gallagher

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