PMA Fresh Summit
PMA 2015: Fresh Summit stays ahead of the trends

PMA 2015: Fresh Summit stays ahead of the trends

"We’re expecting well over 18,000 attendees [at Fresh Summit]. The show is sold out. We’ve got one of the longest waiting lists we’ve had in a long, long time, if not ever." —BRYAN SILBERMANN, PMA

Before the Produce Marketing Association brings Fresh Summit to Atlanta Oct. 23-25, SN spoke with PMA CEO Bryan Silbermann about an updated approach to the educational workshops and finding your “aha moment” at this year’s show. Excerpts from SN’s interview with Silbermann, edited for length and clarity, follow:

Supermarket News: What’s new at Fresh Summit this year?

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