2010 Power 50: No. 43 Will Martin

Celebrating its 10th anniversary last year, the Marine Stewardship Council, a London-based international non-profit, is changing the way seafood is sourced in the U.S. and Canada. During the past five years, Will Martin, chairman of the MSC board of trustees, has helped make the group the go-to non-governmental organization when a retailer wants to evaluate its seafood suppliers and develop a sustainable seafood program.

Overfishing has become a major concern in recent years, an

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