B2B | Shopper Connection | April 2010
Fall is the Familiar Routine Time
During the fall month shoppers tend to stock up on easy-to-plan, hearty family meal favorites. Moms are more creative, and networks with neighbors for easy solutions before the holiday "storm".
The more shop-able the category, the stronger the total-store leverage
The canned tomatoes category builds the most opportunities when it is highly shop-able. That’s because 80% of canned tomatoes shoppers approach the shelf knowing precisely what they need. If their recipe is for a sauce or a salsa, that determines the specific product form they will buy.
Better nutrition for health-minded consumers
Consumers are hot on the tomato trail in their quest for health. Tomatoes are America’s most-eaten non-starchy vegetable (after potatoes), and most of that volume is canned, notes Mark Andon, PhD, vice president-nutrition at ConAgra Foods.
Hunt’s canned tomatoes: a total-store sales engine
Few categories match canned tomatoes for cuisine versatility. A central ingredient in planned home meals, and a major appeal to big basket buyers ($83.75 on average...
Three new heart-healthy, no-salt-added varieties
Consumers will get the best of both worlds when they buy their preferred Hunt’s brand of canned tomatoes in new no-salt-added varieties: the great fresh taste they enjoy...
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Tomatoes are a versatile ingredient; driving basket ring and meal solution opportunities.
- Canned tomatoes consumers shop the entire store1
- Average basket ring:2
- Pasta Sauce - $91.12
- Canned Tomatoes - $83.75
1 IRI S3 Panel Data – Total US FDMx – 52 Weeks End 12/27/2009
2 NPD Group 2 Years Ending May 2008; IRI FDMx, Current Weeks Ending 8/02/2009
This year's Power Players are reinvesting in their companies to spur growth in an uncertain economy.
Supermarket retailers joined growers, packers and other produce industry executives this weekend at the Produce Marketing Association's annual Fresh Summit International Convention & Exposition in Anaheim, Calif.
This week, SN's Fresh Market section includes two unrelated stories involving tough new food safety requirements for processors of meat and poultry.
ConAgra Foods here has pledged to reduce the salt in its products by 20% by 2015.
Boost your immune system. Slow down aging. Reverse heart disease. Antioxidants have emerged as a near-universal cure for what ails you, regardless of the ailment.
Power Packed 
Forget conventional medicine. Many shoppers are replacing traditional remedies with functional foods that are believed to prevent disease and provide relief from common ailments.
More than half of U.S. consumers say they are likely to shop elsewhere if they notice that a store is reducing selection, according to a Nielsen Co. study unveiled at the Consumer 360 Conference here Tuesday.
A regional grocery operator can hold its own against Wal-Mart Stores by emphasizing value and neighborhood appeal, according to a study by Kantar Retail here that compared a Wal-Mart Supercenter with a new 76,000-square-foot Market Basket less than a mile away in Epping, N.H.
The Value Improvement Program now under way at Stop & Shop and Giant-Landover stores in the U.S. involves a sophisticated and multidisciplinary approach to pricing, quality perception, costs and category management, but its effect can be summed up in a simple phrase: Less is more.
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