Pop up the volume with feature and display

Pop up the volume with feature and display

Research shows that microwave popcorn makes it on shoppers' lists only 55 percent of the time, while 45 percent of popcorn shoppers impulsively decide to purchase this category while in-store

Pop up the volume with feature and display

Research shows that microwave popcorn makes it on shoppers' lists only 55 percent of the time, while 45 percent of popcorn shoppers impulsively decide to purchase this category while in-store1.

So what does it take to get more shoppers buying microwavable popcorn? Get it noticed!

Disrupt shoppers and drive their impulse buying behaviors by placing microwave popcorn on both feature and display—where it is a proven deliverer of the highest snack volume lift of over 800 percent. Retailers have been doing this less in recent years compared to other salty snack categories, which has helped these categories grow 5 to 7 percent, outpacing microwave popcorn, which has been flat since 20072.

Additional research shows that retailers see higher microwave popcorn category lifts (+34 percent) when they conduct stand-alone promotions at a 20 percent discount compared to events with multiple brands3.

Both of these often untapped opportunities can help drive growth for microwave popcorn and the overall salty snack category.

1 Source: Path to Purchase Research 2010
2 Source: Symphony RI Group Snack Analysis, April 2010
3 Source Symphony IRI Info Scan (FDMx) weekly data: 52 w/e 2-14-10; Average Volume Lift at 20% discount

[1]

shopper seasons

Summer inspires food
freedom
[2]

Families eat lighter and freer in
the summer—think grilled foods, salads, fruits and treats. Meals are more spontaneous and time is less of a factor with more daylight hours...

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Changing the game in microwave popcorn [3]

As the microwave popcorn category leader, ConAgra Foods has been digging deep to understand the major barriers...

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Microwave popcorn packaging: it's in the bowl [4]

Since its introduction in 1984, microwave popcorn packaging has remained essentially unchanged for 25 years...

Read Full Story » [4]

SEE ORVILLE REDENBACHER'S
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Watch this Video [5]

INSIGHT SNAPSHOT

Salty Snacks' percent volume lift when on feature and display

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