White Papers from Kraft Foods

White Papers from Kraft Foods

Below is a collection of white papers and reports from Kraft Foods.


Kraft Foods, First to the Table: Capturing Consumer Passion For Food at Retail

Occasion-Based Marketing is a new approach based on a deeper, more powerful connection between everyday eating and drinking occasions, the emotional drivers of these occasions and shopping behavior.

Click here to download the white paper. [1]

Kraft Foods, First to the Table: Occasion Based Markerting

Americans are changing the way they shop for groceries. The challenge for the food industry is to understand these changes and learn how to harness them for growth for supermarkets and brands.

Click here to view interview. [2]

Kraft Foods, First to the Table: Smart Snacking

Snacking has become a major consumer behavior and presents tremendous growth potential for retailers. Snacking, or between-meals eating, has become part of a healthy lifestyle as consumers often opt for moderation and look for better-for-you products in the store.

Click here to view interview. [3]

Kraft Foods, First to the Table: Customer Insights

The economic downturn has affected consumers and their shopping behavior. After a period of denial, most have come to realize that their lifestyle needs to change. To learn about the new shopping behavior and how Kraft is working with retailers to help consumers deal with the economic downturn, Supermarket News spoke with Laura Barry, Vice President, Consumer Insights & Shopper Engagement for Kraft Foods North America.

Click here to view interview. [4]

Kraft Foods, First to the Table: Food Safety

The role of leader in the food industry is one that is taken seriously by Kraft Foods. Kraft has reached out to its own suppliers, retailers, trade associations, universities and the government in a sustained effort to lead the industry towards improving the safety of its food supply. To learn about Kraft's work in food safety, Supermarket News sat down with Dr. Matilda Freund, senior director of food safety, who has focused on this area for most of her 20 years at the company.

Click here to view interview. [5]