The 2011 Child Hunger Ends Here (CHEH) campaign will merge consumers, retailers and ConAgra Foods brands in a large-scale effort to stem a stark problem worsened by the nation’s economy: nearly one-in-four kids in America is “food insecure,” meaning they don't always know where their next meal will come from, according to the latest U.S. Department of Agriculture figures....ReadySetEat™ website solves weeknight dinner dilemmas 
Did you know 57 percent of households make their dinner decisions within an hour before mealtime? That’s why ConAgra Foods just launched www.ReadySetEat.com , the site caters to cooks with a lot on their plates who don’t have much time to think about what’s actually going on their dinner plates...
Food retailers can gain plenty – up to $700 million in incremental sales, in fact – by helping households ease the weeknight dinner burden. And it could be as simple as getting each household in the United States to buy just one additional meal a year from a food retailer instead of carrying out that meal from a restaurant, according to Tim Miller, senior director of shopper insights at ConAgra Foods...
The quick transition from holiday to post-holiday mindset presents the sharpest contrast of the year for consumers. But it is a positive shift, with people moving from a time of emotional stress and social flux to a more predictable regimen of rules and routines.
Retailers can ease weeknight dinner planning by using ConAgra Foods’ insights to provide season-focused shopper solutions for Mom.
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Sourcing: Target: 35 Dinners Taken Home from Restaurant/person/year Source: NPD 24th Annual Eating Patterns in America, 2009 Population estimate, 2011: 313,232,000 Source: US Census Bureau Cost of In-Home Dinner from Grocery Store: $2.50 Source: Various estimates: NPD cost of in-home meal ($2.37); The Simpledollar.com # of US Groc Stores, $2MM+: 36,000 Source: Progressive Grocer CAG Share of Center Store: 3.4321$2MM+ Supermarket 2IRI 52 Weeks ending 3/29/10
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