Campbell, Gallo Receive CPG Awards

SCOTTSDALE, Ariz. — E. & J. Gallo Winery and the Campbell Soup Co. received 2013 CPG Awards for Innovation and Creativity from GMA during the association's 2013 Chairman's Lecture.

Gallo took the Division A award for its "Pair It. Share It: Engaging the Millennial Consumer" campaign.

The company's goal was to connect with Millennial consumers without alienating its core consumers. It "developed an innovative campaign to relate to Millennials and speak their language — in store, online and on their mobile devices," according to GMA.

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Campbell received the honor for its "Just Peachy" salsa, a unique program that gave back to communities and brought together the company, the New Jersey agricultural community and the Food Bank of South Jersey.

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