CLEVELAND — SN partnered with ECRM (Efficient Collaborative Retail Marketing) to hold the “New Directions in Hispanic Marketing” Hispanic-marketing roundtable.
Each year, ECRM hosts about 100 “efficient program planning sessions (EPPS),” or meetings during which retailers and manufacturers meet to discuss ways to improve sales, reduce expenses, and go to market faster and more efficiently.
The EPPS events focus on one-on-one planning sessions scheduled between buyers and sellers to review new items, marketing initiatives and strategic direction. Each meeting lasts for 20 to 40 minutes. EPPS events also feature general session presentations, and some include expo halls.
ECRM offers attendees Internet-based software, called MarketGate Application Suite, to help prepare for EPPS meetings and follow-ups.
The roundtable was held recently at ECRM's “Hispanic, International & Ethnic Foods” EPPS in Houston. The event was open to all retail channels.