MINNEAPOLIS -- The cereal price wars are far from over, as manufacturers of value-priced brands begin to enter the battle.
uted the move to the recent price wars among the major cereal brands.
John Lettmann, president, said in a press statement that Malt-O-Meal is committed to offering consumers the best value in the cereal aisle. Brands affected by the price cut are Apple Cinnamon Toasty O's, Tootie Fruities, Corn Bursts, Golden Puffs, Honey Nut Toasty O's, Marshmallow Mateys, Colossal Crunch, Coco-Roos, Frosted Flakes, and Toasty O's. Malt-O-Meal also manufactures private-label cereals and hot cereals. It introduces about two new bagged products each year.