BETTER-FOR-YOU FOOD SALES

WHOLE GRAINin food products2002 $6.32003 $6.32004 $6.4Growth vs. 20031.8%CARB-CONSCIOUSFood and non-alcoholic beverage products2002 $0.352003 $0.632004 $2.10Growth vs. 2003235%SOYProducts including soy, soya or tofu, etc.2002 $1.62003 $1.72004 $1.8Growth vs. 20034.9%"LOW SODIUM"Low salt or sodium claims2002 $11.72003 $11.42004 $11.2Growth vs. 2003-1.5%"LESS SUGAR"Less sugar claims2002 $0.422003 $0.382004

WHOLE GRAIN

in food products

2002 $6.3

2003 $6.3

2004 $6.4

Growth vs. 20031.8%

CARB-CONSCIOUS

Food and non-alcoholic beverage products

2002 $0.35

2003 $0.63

2004 $2.10

Growth vs. 2003235%

SOY

Products including soy, soya or tofu, etc.

2002 $1.6

2003 $1.7

2004 $1.8

Growth vs. 20034.9%

"LOW SODIUM"

Low salt or sodium claims

2002 $11.7

2003 $11.4

2004 $11.2

Growth vs. 2003-1.5%

"LESS SUGAR"

Less sugar claims

2002 $0.42

2003 $0.38

2004 $0.77

Growth vs. 2003103%

TOTALS

All food and non-alcoholic beverages

(includes other categories)

2002 $217.2

2003 $220.4

2004 $223.9

Growth vs. 20031.6%

All sales figures are in billions and are based on package claims, and not on ingredient lists. This report includes only UPC-coded products, sold through combined grocery/drug/mass merchandise channels (excluding Wal-Mart Stores).

Source: ACNielson LabelTrends