WALLINGTON, N.J. -- Binky-Griptight here is making itself more retailer-friendly by discontinuing 27 nonpacifier products during a restructuring.
executive officer, in a prepared statement.
To help retailers involve their shoppers, the company will offer a buy-two-get-one-free clip strip promotion on Natural-Feel Jelly-Filled pacifiers, a special six-pack Safety pacifier for $3.49 and a reduction on its Musical pacifier to $5.
Other changes have occurred at the employee level, where Binky-Griptight has named Kurt Jetta chief executive officer and Kelly Marion vice president of sales and strategic planning.
Jetta succeeds Jeff Jacobus, who left the company to pursue other interests. Prior to joining the company, Jetta worked at Playtex Products, where he was director of trade marketing.
Marion also comes to Binky from Playtex, where he was national accounts manager in the household care division of the company. He succeeds Sandy Taberman, who also left to pursue other interests. Marion reports directly to Jetta, who reports to Tony Watson, group CEO for Binky's parent company, Lewis Woolf Griptight, Wyre-Piddle, England.