BITE TAKEN OUT OF SUPERMARKET DOG FOOD SALES

Supermarket dog food sales are being siphoned off to other classes of trade, including mass merchandisers and pet food supermarkets, despite a proliferation of nutritional dog food varieties and high-margin dog treats. Dollar sales figures provided by Information Resources Inc., Chicago, for the 52-week period ended Oct. 9, 1994, show supermarket dog food sales to be flat or declining in key categories.

Supermarket dog food sales are being siphoned off to other classes of trade, including mass merchandisers and pet food supermarkets, despite a proliferation of nutritional dog food varieties and high-margin dog treats. Dollar sales figures provided by Information Resources Inc., Chicago, for the 52-week period ended Oct. 9, 1994, show supermarket dog food sales to be flat or declining in key categories.