CALENDAR OF EVENTS

DECEMBERPRODUCT DEVELOPMENT"New Product Development," World Trade Institute, New York. Contact: Executive Enterprises (212) 645-7880.14 INTERNET "Advertising Value and Advertising on the Net," breakfast presentation, McGraw-Hill Building, New York. Contact: American Marketing Association/New York Chapter (212) 687-3280.JANUARY 19969-10 DATA-BASE MARKETING "DMA's Database Marketing," Hotel Nikko Beverly

DECEMBER

PRODUCT DEVELOPMENT"New Product Development," World Trade Institute, New York. Contact: Executive Enterprises (212) 645-7880.

14 INTERNET "Advertising Value and Advertising on the Net," breakfast presentation, McGraw-Hill Building, New York. Contact: American Marketing Association/New York Chapter (212) 687-3280.

JANUARY 1996

9-10 DATA-BASE MARKETING "DMA's Database Marketing," Hotel Nikko Beverly Hills, Los Angeles. Contact: Direct Marketing Association (212) 767-7277.

11-12 INFORMATION TECHNOLOGY "Keeping and Attracting Consumers With Interactive Solutions," Marriott at Boca Center, Boca Raton, Fla. Contact: Supermarket News (212) 630-4753.

14-16 PROMOTION "Basics of Promotion Marketing Seminar," Sheraton Chicago Hotel & Towers, Chicago. Contact: Promotion Marketing Association of America (212) 420-1100.

14-17 RETAILING FMI Midwinter Executive Conference, Boca Raton Resort & Club, Boca Raton, Fla. Contact: Food Marketing Institute (202) 452-8444.

14-17 RETAILING NRF 85th Annual Convention & Expo, New York Hilton & Towers, New York. Contact: National Retail Federation (212) 551-9260.

14-17 TRADE SHOW International Housewares Show, McCormick Place Convention Center, Chicago. Contact: National Housewares Manufacturers Association (708) 292-4200.

18-19 MARKETING "Strategic Pricing: Maximize Your Profits with the Right Price," The Mark Hopkins Inter-Continental, San Francisco. Contact: Strategic Research Institute (800) 599-4950.

21-23 TRADE SHOW Fancy Food Show, Moscone Center, San Francisco. Contact: National Assn. for the Specialty Food Trade (212) 482-6440.

22-23 TRADE MARKETING "Account Specific Marketing," Hyatt Regency Coral Gables, Coral Gables, Fla. Contact: The Marketing Institute (800) 999-3123.

22-23 PROMOTION "Inter Promo" Conference on Interactive Promotions, Stouffer Stanford Court Hotel, San Francisco. Contact: The Marketing Institute (800) 999-3123.

22-25 MEDIA NATPE '96: National Association of Television Program Executives 33rd Annual Program Conference and Exhibition, Sands Expo Center and Mirage Hotel, Las Vegas. Contact: NATPE (202) 887-1970.

23-25 BROKER MANAGEMENT NFBA Activity Based Management Conference, Renaissance Hotel, Los Angeles. Contact: National Food Brokers Association (703) 758-7790.

24-25 TRADE SHOW PLMA's World of Private Label Trade Show, Makuhari Messe, Chiba, Japan. Contact: Private Label Manufacturers Association (212) 972-3131.

24-25 NEW PRODUCTS "Efficient Product Introductions," Fairmont Hotel, Dallas. Contact: The Marketing Institute (800)999-3123.

25 TEST MARKETING IRI University 2nd Annual Test Marketing Seminar, Stanford Court Hotel, San Francisco. Contact: Information Resources Inc. (312) 474-8877.

29-30 SALES/MARKETING "Putting Category Management to Work Using Cross-Functional Marketing and Team-Based Selling," New York Hilton & Towers, New York City. Contact: International Business Communications (508) 481-6400.

29-30 ON-LINE SELLING "Business-to-Business Marketing on the Internet," Stouffer Stanford Court Hotel, San Francisco. Contact: The Marketing Institute (800) 999-3123.

29-30 MERCHANDISING "Create a Strategic Alliance and Gain the Competitive Edge Through Cross-Merchandising," Hyatt Regency Hotel, Tampa, Fla. Contact: The Marketing Institute (800) 999-3123.

31-2/1 MARKETING Star Power '96: PMAA Entertainment Marketing Conference, Beverly Hilton Hotel, Los Angeles. Contact: Promotion Marketing Association of America (212) 420-1100.

FEBRUARY

1-3 MERCHANDISING SERVICES First NARMS Annual Meeting, Wyndham Metro Center Hotel, Phoenix. Contact: National Association for Retail Merchandising Services (312) 943-1616 ext. 419.

5-7 TRADE SHOW 20th Annual Winter Fancy Food Show, Convention Center, San Diego. Contact: National Association for the Specialty Food Trade (203) 840-5606. 6-8 PROMOTION "Basics of Promotion Marketing Seminar," Hotel Sofitel, Ma Maison, Los Angeles. Contact: Promotion Marketing Association of America (212) 420-1100.

11-13 TECHNOLOGY FMI MarkeTechnics '96, Ernst N. Morial Convention Center, New Orleans. Contact: Food Marketing Institute (202) 452-8444.

15-17 TRADE SHOW AWMA 37th National Winter Convention & Candy Exposition, Anaheim Convention Center, Anaheim, Calif. Contact: American Wholesale Marketers Association (202) 463-2124.

19-20 TRADE SHOW Seventh Annual Exclusively HBA Trade Show, Sands Convention Center, Las Vegas. Contact: Exclusively HBA Inc. (312) 726-5023.

20-21 DATA-BASE MARKETING "DMA's Database Marketing," DMA Seminar Center, New York. Contact: Direct Marketing Association (212) 767-7277.

25-28 WHOLESALING NGA Annual Convention, Featuring America's Supermarket Showcase, Orange County Convention Center, Orlando, Fla. Contact: National Grocers Association (703) 437-5300

MARCH

3-6 WHOLESALING"NAWGA Annual Business Conference & Partners Program," Walt Disney World Dolphin, Lake Buena Vista, Fla. Contact: National-American Wholesale Grocers' Association (703) 532-9400

7-8 PROMOTION Update '96 Conference: "Vision 2000: Marketing for the New Millennium," New York Hilton Hotel & Towers. Contact: Promotion Marketing Association of America, (212)420-1100

16-19 TRADE SHOW SNAXPO '96 -- 59th Annual Exhibit and Conference, Dallas Convention Center, Dallas. Contact: Snack Food Association (703) 836-4500.

20-22 LOGISTICS "Efficient Consumer Response Conference," Chicago Hilton & Towers, Chicago. Contact: Operating Committee of the Joint Industry ECR Project, c/o Food Marketing Institute (202) 452-8444.

21-22 MEDIA Supermarket Video '96 Conference, Marriott Orlando World Center, Orlando, Fla. Contact: Supermarket News (212) 630-4753.

24-27 RETAIL BRANDS PLMA Annual Meeting & Executive Conference, Loews Ventana Canyon, Tucson, Ariz. Contact: Private Label Manufacturers Association (212) 972-3131.

14-16 ADVERTISING POPAI Annual P-O-P Industry Conference, Loews Coronado Bay, San Diego. Contact: Point-of-Purchase Advertising Institute (201) 894-8899.

APRIL

1-2 ELECTRONIC MARKETING "GEMCON: Fifth Annual Global Electronics Marketing Conference," Marriott Sawgrass Resort, Jacksonville, Fla. Contact: Retail Systems Consulting (813) 262-5775.

9-11 PROMOTION "Basics of Promotion Marketing Seminar," Millennium Broadway Hotel, New York. Contact: Promotion Marketing Association of America (212) 420-1100.

23-26 PRICING "Ninth International Pricing Conference," The Swissotel, Chicago. Contact: Institute for International Research (212) 661-3500.