CALENDAR OF EVENTS

APRIL25 MARKETING "Strategic Licensing Opportunities," Los Angeles Biltmore, Los Angeles. Contact: Strategic Research Institute (800) 599-4950.24-26 CONSUMER RELATIONS "Delivering Superior Customer Service," Drake Hotel, Chicago. Contact: Institute for International Research (800) 345-8016.25-26 MARKETING "Customer Win Back Programs," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute

APRIL

25 MARKETING "Strategic Licensing Opportunities," Los Angeles Biltmore, Los Angeles. Contact: Strategic Research Institute (800) 599-4950.

24-26 CONSUMER RELATIONS "Delivering Superior Customer Service," Drake Hotel, Chicago. Contact: Institute for International Research (800) 345-8016.

25-26 MARKETING "Customer Win Back Programs," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

25-26 SALES "Sales Force Organizational Change," hotel to be announced, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.

25-27 PRODUCTIVITY "Activity Based Management," Seminar, Westin Hotel Airport, San Francisco. Contact: National Food Brokers Association (703) 758-7790.

25-27 PROMOTION "Basics of Promotion Marketing," Westin Hotel, Cincinnati. Contact: Promotion Marketing Association of America (212) 420-1100.

26 MARKETING AWARDS Ninth Annual Edison Best New Products Awards Dinner, Marriott Marquis, New York. Co-sponsored by Consumer Marketing Division of American Marketing Association. Contact: AMA (312) 648-0536.

27-28 PROMOTION "Value-Added Radio Advertising & Promotion," Guest Quarters Hotel, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

29-5/3 RETAILING National Association of Chain Drug Stores annual meeting, The Breakers, Palm Beach, Fla. Contact NACDS at (703) 549-3001.

MAY

2 PRODUCT INTRODUCTION "Big Change Fast," 27th Annual New Products Conference, Hilton Hotel, New York. Contact: American Marketing Association, New York Chapter (212) 687-3280.

2-3 REGULATORY "Spring Technical Regulatory Conference," ANA Hotel, Washington. Contact: Grocery Manufacturers of America (202) 337-9400.

2-3 PACKAGING "Re-engineering to Packaging Suppliers," hotel to be announced, San Francisco. Contact: Grocery Manufacturers of America (202) 337-9400.

2-4 PROMOTION New York Premium Incentive Show, Jacob Javits Convention Center, New York. Contact: Promotion Marketing Association of America (212) 420-1100.

3-4 SALES "Maximizing Broker Management II," Hotel Nikko Chicago. Contact: National Food Brokers Association (703) 758-7790.

5-6 MARKETING RESEARCH Applied Research Methods Conference, The Lodge, Oak Brook, Ill. Sponsored by Marketing Research Division of American Marketing Association. Contact: AMA (312) 648-0536.

7-10 RETAILING Supermarket Industry Convention and Educational Exposition, McCormick Place Center, Chicago. Contact: Food Marketing Institute (202) 452-8444.

8-9 MARKETING "Strengthening The Brand," Sheraton Hotel, New York. Sponsored by Gerstman+Meyers. Contact: Executive Enterprises (800)831-8333.

10-11 MARKETING "Partnering To Penetrate Multicultural Markets," New York Hilton. Contact: Institute for International Research (800) 345-8016. 11-12MARKETING "Reaching the 20-Something Market: Targeting Generation X," Helmsley Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.

12-17 MARKETING General Merchandise Distributors Council health and beauty care marketing conference, the Broadmoor, Colorado Springs, Colo.

13-15 PROMOTION "Basics of Promotion Marketing Seminar," Hyatt Regency Atlanta. Contact: Promotion Marketing Association of America (212) 420-1100.

16-17 MARKETING "Aftermarketing: Maximizing Customer Retention To Increase Long-Term Profits," Hotel Intercontinental, Chicago. Contact: Strategic Research Institute (800) 599-4950.

16-17 RETAILING "Diversity in Retail Formats," hotel to be announced, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.

18-19 PROMOTION MARKETING The 1995 Forum On Edutainment, Helmsley Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.

21-24 MARKETING "Building The Enterprise to Compete in the Global Marketplace," Marriott Marquis, New York. Contact: Information Technology & Telecommunications Division/Institute for International Research (800) 345-8016.

21-24 MARKETING Fifth Congress on Customer Satisfaction, Disney's Yacht Club Resort, Lake Buena Vista, Fla. Sponsored by Marketing Services Division of American Marketing Association. Contact: AMA (312) 648-0536.

22-24 MARKETING "7th Annual Consumer Kids Seminar," Scottsdale Princess, Scottsdale, Ariz. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

23-25 PROMOTION "Basics of Promotion Marketing," Hyatt Regency Chicago. Contact: Promotion Marketing Association of America (212) 420-1100.

30-31 STORE BRANDS World of Private Label International Trade Show, RAI Exhibition Center, Amsterdam. Contact: Private Label Manufacturers Association (212) 972-3131.

31-6/1 TECHNOLOGY "Bar Code Solutions and Strategies Seminar," Sheraton Poste Inn, Cherry Hill, N.J. Contact: Data Capture Institute (800) 733-7592.

JUNE

3-4 MARKETING Today's Woman Expo, Moscone Center, San Francisco. Title sponsor Hearst Magazines. Contact: Event Marketing Group (203) 975-9568 ext. 310.

4-6 SALES National Food Brokers Association general merchandise/health and beauty care conference, South Seas Plantation, Captiva Island. Contact: NFBA (703) 758-7790.

5-6 MARKETING "The New Product Strategies Conference," Sheraton Hotel, Seattle, Wash. Contact: Executive Enterprises (212) 645-7880 ext. 278.

5-6 TRADE RELATIONS "Measuring & Evaluating Trade Promotions," Marriott East Side Hotel, New York. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

7-8 TRADE MARKETING "Category Management: Make It Work For You," Hotel Intercontinental, Toronto. Contact: Strategic Research Institute (800) 599-4950.

8 PROMOTIONS "Six Steps To Successful Promotions," Sheraton Hotel & Towers, New York. Contact: International Business Communications (508) 481-6400.

11-14 MARKETING RESEARCH Sixth Annual Advanced Research Techniques Forum, Hyatt Regency Monterey, Monterey, Calif. Sponsored by Marketing Research Division of American Marketing Association. Contact: AMA (312) 648-0536.

12-14 MARKETING "Event & Lifestyle Marketing," Marriott Marco Island Resort & Golf Club, Marco Island, Fla. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

12-14 MARKETING "Kid Power: Creative Kid-Targeted Marketing Strategies," Marriott Eaton Centre, Toronto. Contact: Marketing Advisory Council (800) 882-8684.

13-15 PROMOTION "Basics of Promotion Marketing Seminar," Hotel Intercontinental, New York. Contact: Promotion Marketing Association of America (212) 420-1100.

15-16 PRODUCT DEVELOPMENT "Best Practices & Speed To Market For Global New Product Development," Waldorf Hotel, London, England. Sponsored by Product Development & Management Association. Contact: Institute for International Research (800) 345-8016.

16-20 MARKETING Grocery Manufacturers of America executive conference, The Greenbrier, White Sulphur Springs, W. Va. Contact: GMA (202) 337-9400.

19-20 MARKETING "Profiting in the World of Premium Private Labels," The Westin Hotel, Chicago. Contact: International Business Communications (508) 481-6400.

20-21 TRADE MARKETING "Category Management: The Elements for Success," Hotel Intercontinental, Chicago. Contact: Strategic Research Institute (800) 599-4950.

20-22 MARKETING 15th Annual International Licensing Conference and Exposition, New York Hilton and Towers, New York. Contact: Expocon Management Associates (203) 256-4700 ext. 106.

20-22 PRODUCTIVITY "Activity Based Management Seminar," Westin Hotel O'Hare, Chicago. Contact: National Food Brokers Association (703) 758-7790.

21-22 STORE BRANDS "Consumerama: Trade Dress and the Consumer," Chicago Marriott O'Hare. Contact: Private Label Manufacturers Association (212) 972-3131.

21-23 MARKETING 37th Annual National Trade Show, Ernest N. Morial Convention Center, New Orleans. Contact: American Pet Products Manufacturers Association (914) 472-1103.

26-27 MARKETING "Warehouse Club Evolution," Stouffer Stanford Court, San Francisco, Calif. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

26-28 TRADE MARKETING "The Hands-On, How-To's of Category Management," The Westin O'Hare, Chicago, Ill. Contact: Global Business Research, Ltd. (800) 868-7188.

JULY

9-14 MARKETING RESEARCH School of Marketing Research, University of Notre Dame. Sponsored by Office of the Chairman of the Board. Contact: American Marketing Association (312) 648-0536.

12-13 PRODUCTIVITY "Best Practices in Unsalables," Stouffer Stanford Court, San Francisco. Contact: Grocery Manufacturers of America (202) 337-9400.

16-18 MARKETING West Coast Marketing Conference, The Lodge, Pebble Beach, Calif. Contact: Grocery Manufacturers of America (202) 337-9400.

17-19 TRADE MARKETING "Trade Marketing Today," Hyatt Regency, Boston. Contact: Institute for International Research (800) 345-8016.

20-22 MARKETING 50th National Summer Convention and Candy Exposition, Minneapolis Convention Center, Minneapolis. Contact: American Wholesale Marketers Association (202) 463-2124.

22-24 PRODUCTIVITY 68th Annual Convention and Trade Show, Ernest N. Morial Convention Center, New Orleans. Contact: National Food Distributors Association (312) 644-6610.