CALENDAR OF EVENTS

MAY1-14 CONVENTION "Capturing the Changing Consumer," IMRA Annual Convention, Windham Anatole Hotel, Dallas. Contact: International Mass Retailing Association (703) 841-2300.13-15 DIRECT MARKETING Direct Marketing Association Government Affairs Conference, Loews L'Enfant Plaza Hotel, Washington. Contact: Direct Marketing Association (212) 768-7277.14-16 PROMOTION Basics of Promotion Marketing Seminar,

MAY

1-14 CONVENTION "Capturing the Changing Consumer," IMRA Annual Convention, Windham Anatole Hotel, Dallas. Contact: International Mass Retailing Association (703) 841-2300.

13-15 DIRECT MARKETING Direct Marketing Association Government Affairs Conference, Loews L'Enfant Plaza Hotel, Washington. Contact: Direct Marketing Association (212) 768-7277.

14-16 PROMOTION Basics of Promotion Marketing Seminar, Stouffer Renaissance Orlando Resort, Orlando, Fla. Contact: Promotion Marketing Association of America (212) 420-1100.

15-17 BUSINESS DEVELOPMENT "Screening and Forecasting New Product/Business Opportunities," The Adam's Mark Hotel, Charlotte, N.C. Contact: Commercial Development Association/Institute for International Research (800) 999-3123.

16 SALES "How to Work Successfully With Manufacturers' Sales Agencies for Profit," Embassy Suites Hotel, Columbus, Ohio. Contact: Manufacturers' Agents National Association (714) 859-4040.

16 INTERNET The Internet and World Wide Web Information Conference, Park Central Hotel, New York. Contact: Rockhurst College Continuing Education Center (800) 682-5078.

17-18 SALES "How to Operate a Successful Manufacturers' Sales Agency," Embassy Suites Hotel, Columbus, Ohio. Contact: Manufacturers' Agents National Association (714) 859-4040.

18-21 NDMA 115th Annual Meeting, The Broadmoor, Colorado Springs, Colo. Contact: Non-Prescription Drug Manufacturers Association (202) 429-9260.

22-23 P-O-P The P-O-P Show/Display, Sign and Fixture Design Show, Merchandise Mart Expocenter, Chicago. Contact: P-O-P Show/Design Show (847) 675-7400.

27-6/5 CONFERENCE GMDC HBC Conference, Marriott Orlando World Center, Orlando, Fla. Contact: General Merchandise Distributors Council (719) 576-4260.

30-31 SALES "Data-Driven Category Marketing," The Hilton Riverside, New Orleans. Contact: The Center for Business Intelligence (800) 767-9499.

30-31 MARKETING "Brand Building -- '96," Le Pavillion Hotel, New Orleans. Contact: The Center for Business Intelligence (800) 767-9499.

JUNE

5-6 NEW PRODUCTS "Developing and Introducing New Products and Services," Hyatt Regency Oak Brook, Chicago. Contact: Association of National Advertisers (212) 455-8022.

5-7 TELE-CARDS "American Tele-Card Expo 96," Fountainbleu Hilton Resort, Miami Beach, Fla. Contact: American Tele-Card Expo (800) 883-8353.

7-11 CONFERENCE GMA Executive Conference, The Greenbrier, White Sulphur Springs, W. Va. Contact: Grocery Manufacturers of America (202) 337-9400.

8-11 TRADE SHOW The Mid-Year Variety Merchandise Show, Jacob K. Javits Convention Center, New York. Contact: Miller Freeman (212) 615-2718.

10-12 MARKETING "Measuring and Improving Customer Satisfaction," Ritz-Carlton Buckead, Atlanta. Contact: Institute for International Research (800) 999-2123.

10-14 TECHNOLOGY Sales Automation Association Sixth Annual Users Conference, Marriott Hotel, Chicago. Contact: SAA (616) 372-3242.

10-14 TRADE SHOW NCA All Candy Expo, incorporating the National Confectioners Association Annual Convention and Machinery Expo, Navy Pier, Chicago. Contact: NCA (703) 790-5011.

11 ADVERTISING POPAI Day of Design 3, Long Beach Hilton, Long Beach, Calif. Contact: Point-of-Purchase Advertising Institute (201) 816-6111.

11-13 TECHNOLOGY Retail Systems 96 Conference and Exposition, Dallas Convention Center, Dallas. Contact: RS96 (617) 527-4626.

13-14 ENTERTAINMENT MARKETING "Entertainment Cross-Promotions," Loews Santa Monica Beach Hotel, Santa Monica, Calif. Contact: Strategic Research Institute (800) 599-4950.

16-19 CONVENTION NACDS Annual Meeting, San Diego Convention Center, San Diego. Contact: National Association of Chain Drug Stores (703) 549-3001.

17-18 BRANDS "Power Building Brands," New York Hilton, New York. Contact: Executive Enterprises/Product Development and Management Association (800) 831-8333.

17-19 DEDUCTIONS 7th Annual Deduction Management System User Group Conference, Hotel Inter-Continental, Chicago. Contact: Chi/Cor Information Management (312) 322-0150.

18 CONFERENCE "Managing Strategic Alliances," Co-sponsored by Rutgers University and the Product Development and Management Association, Somerset Marriott Hotel, Somerset, N.J. Contact: Cener for Alliance Management, 908-234-2344.

18-19 BRANDS "Branded Foodservice in C-Stores," Hotel Inter-Continental, Chicago. Contact: Strategic Research Institute (800) 599-4950.

18-19 SALES "Sales Forecasting and Planning," Doubletree Grand Hotel/Mall of the Americas, Minneapolis. Contact: The Marketing Institute (800) 999-3123.

19-20 LOGISTICS "Gaining Control of Shelf Space by Using Logistics Strategies," ICM Conference Center, Chicago. Contact: ICM Conferences Inc. (312) 540-5687.

20-21 MARKETING "Capturing the Mature Market," Helmsley Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.

21-21 TRADE MARKETING "Category Managment: Gaining the Strategic Edge," Doubletree Grand Hotel/Mall of the Americas, Minneapolis. Contact: The Marketing Institute (800) 999-3123.

22-26 MANUFACTURING IFT Annual Meeting and Food Expo, New Orleans Convention Center, New Orleans. Contact: Institute of Food Technology (312) 782-8424.

24-25 RESEARCH "Competitive Intelligence: A Tools and Techniques Forum," Madison Hotel, Washington. Contact: The Marketing Institute (800) 999-3123.

24-26 PRODUCT DEVELOPMENT "Product Development for Global Markets," Park Plaza, Toronto. Contact: Product Development and Management Association/Institute for International Research (800) 999-3122

25-27 LICENSING Licensing '96 16th Annual Licensing and Merchandising Conference and Expo, Jacob K. Javits Convention Center, New York. Contact: Licensing Industry Manufacturers Association/Expocon (203) 256-4700.

26-27 STORE BRANDS PLMA Consumerama, Marina Del Rey, Calif. Contact: Private Label Manufacturers Association (212) 972-3131.

26-28 MARKETING RESEARCH Third Annual International Marketing Research Forum, Marriott East Side Hotel, New York. Contact: The Marketing Institute (800) 999-3123.