CALENDAR OF EVENTS

MARCH31 MARKETING Services Marketing Institute, Arizona State University, Tempe, Ariz. Co-sponsored by Services Marketing Division of American Marketing Association and First Interstate Center for Services Marketing. Contact: AMA (312) 648-0536.27-28 MARKETING "Successfully Penetrating Healthy Food Retail Channels," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute for International

MARCH

31 MARKETING Services Marketing Institute, Arizona State University, Tempe, Ariz. Co-sponsored by Services Marketing Division of American Marketing Association and First Interstate Center for Services Marketing. Contact: AMA (312) 648-0536.

27-28 MARKETING "Successfully Penetrating Healthy Food Retail Channels," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

27-28 MARKETING RESEARCH "Maximizing Global Marketing Research Effectiveness: A Tools and Techniques Forum," Marriott East Side, New York. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

29-30 TECHNOLOGY "How to Market on the Internet," Hotel Nikko, Chicago. Contact: Marketing Advisory Council (800) 882-8684.

29-30 MARKETING "Co-Marketing and Co-Existence of Brand and Private Label," Hotel Nikko, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.

29-30 SALES "Maximizing Broker Management I," Hyatt Regency, Reston, Va. Contact: National Food Brokers Association (703) 758-7790.

29-31PRODUCT INTRODUCTION "Tools and Techniques for High Performance New Product Implementation," Ritz-Carlton Pentagon City, Arlington, Va. Sponsored by Product Development and Management Association. Contact: Institute for International Research (800) 345-8016.

APRIL

1-3 IN-STORE Store Fixturing Show/Visual Merchandising Show/Retail Operations and Construction Expo, McCormick Place North, Chicago. Contact: Shore Communications (800) 241-9034 ext. 351.

2-4 SALES Top-to-Top Foodservice Conference, Four Seasons Hotel and Resort, Dallas. Contact: National Food Brokers Association (703) 758-7790.

3-4 MARKETING "Packaged Goods Database Marketing," Sheraton Chicago Hotel and Towers, Chicago. Contact: International Business Communications (508) 481-6400.

3-4 MARKETING "Local and Account-Specific Marketing," Sheraton Palace Hotel, San Francisco. Contact: Institute for International Research (800) 345-8016.

4 IN-STORE "Point of Purchase From All Angles Seminar," Marriott Marquisk, New York. Contact: Point of Purchase Advertising Institute (201) 894-8899.

4-5 MARKETING "Increase Your Profits on the Drug Store Shelf," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

4-7 PRODUCTIVITY Logistics/Distribution and Information Systems Conference, Stouffer Vinoy, St. Petersburg, Fla. Contact: Grocery Manufacturers of America (202) 337-9400.

10-11 PRODUCTIVITY "Continuous Replenishment and Cross Docking," San Francisco Ritz Carlton, San Francisco. Contact: Strategic Research Institute (800) 599-4950.

11-12 MARKETING "Lifestyle Marketing: An Integrated Approach," Sheraton New York Hotel. Contact: National Retail Federation.

11-12 TECHNOLOGY "Bar Code Solutions and Strategies Seminar," Ramada O'Hare, Chicago. Contact: Data Capture Institute (800) 733-7592.

11-13 MARKETING 8th Annual Pricing Conference, Fairmont Hotel, Chicago. Contact: The Pricing Institute/Institute for International Research (800) 345-8016.

18-19 MARKETING "Profit Through Association: Affinity Marketing," Hotel Intercontinental, Chicago. Contact: Strategic Research Institute (800) 599-4950.

20 TECHNOLOGY "Special Conference on Technology and Operations," Occidental Grand Hotel, Atlanta. Contact: Private Label Manufacturers Association (212) 972-3131.

20-21 TRADE MARKETING "Increasing Effectiveness From Trade Spending," Hotel Intercontinental, Chicago. Contact: Strategic Research Institute (800) 599-4950.

22-23 MARKETING Today's Woman Expo, World Trade Center, Boston. Title sponsor Hearst Magazines. Contact: Event Marketing Group (203) 975-9568 ext. 310.

23-25 REGULATORY 1995 Grocery Manufacturers of America/Food Marketing Institute Environmental Affairs Conference, ANA Hotel, Washington. Contact: Grocery Manufacturers of America (202) 337-9400.

24-25 MARKETING "Frequency Marketing: Keeping Your Valued Customers," Helmsley Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.

24-25 MARKETING "The Sports Marketing Conference," Sheraton New York. Contact: Executive Enterprises (212) 645-7880 ext.276.

24-25 MARKETING "Strategic Licensing Opportunities," Los Angeles Biltmore, Los Angeles. Contact: Strategic Research Institute (800) 599-4950.

24-26 CONSUMER RELATIONS "Delivering Superior Customer Service," Drake Hotel, Chicago. Contact: Institute for International Research (800) 345-8016.

25-26 MARKETING "Customer Win Back Programs," Hotel Intercontinental, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

25-26 SALES "Sales Force Organizational Change," hotel to be announced, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.

25-27 PRODUCTIVITY "Activity Based Management," Seminar, Westin Hotel Airport, San Francisco. Contact: National Food Brokers Association (703) 758-7790.

25-27 PROMOTION "Basics of Promotion Marketing," Westin Hotel, Cincinnati. Contact: Promotion Marketing Association of America (212) 420-1100.

26 MARKETING AWARDS Ninth Annual Edison Best New Products Awards Dinner, Marriott Marquis, New York. Co-sponsored by Consumer Marketing Division of American Marketing Association. Contact: AMA (312) 648-0536.

...27-28 PROMOTION "Value-Added Radio Advertising & Promotion," Guest Quarters Hotel, Chicago. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

29-May 3 RETAILING National Association of Chain Drug Stores annual meeting, The Breakers, Palm Beach, Fla. (703) 549-3001.

MAY

2 PRODUCT INTRODUCTION 27th Annual New Products Conference, Hilton Hotel, New York. Contact: American Marketing Association, New York Chapter (212) 687-3280.

2-3 REGULATORY "Spring Technical Regulatory Conference," ANA Hotel, Washington. Contact: Grocery Manufacturers of America (202) 337-9400.

2-3 PACKAGING "Re-engineering to Packaging Suppliers," hotel to be announced, San Francisco. Contact: Grocery Manufacturers of America (202) 337-9400.

2-4 PROMOTION New York Premium Incentive Show, Jacob Javits Convention Center, New York. Contact: Promotion Marketing Association of America (212) 420-1100.

3-4 SALES "Maximizing Broker Management II," Hotel Nikko Chicago. Contact: National Food Brokers Association (703) 758-7790.

5-6 MARKETING RESEARCH Applied Research Methods Conference, The Lodge, Oak Brook, Ill. Sponsored by Marketing Research Division of American Marketing Association. Contact: AMA (312) 648-0536.

7-10 RETAILING Supermarket Industry Convention and Educational Exposition, McCormick Place Center, Chicago. Contact: Food Marketing Institute (202) 452-8444.

8-9 MARKETING "The Brand Leveraging Conference," Sheraton New York. Contact: Executive Enterprises (212) 645-7880 ext. 243.

10-11 MARKETING "Partnering To Penetrate Multicultural Markets," New York Hilton. Contact: Institute for International Research (800) 345-8016. 4

11-12 MARKETING "Reaching the 20-Something Market: Targeting Generation X," Helmsley Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.

12-17 MARKETING General Merchandise Distributors Council health and beauty care marketing conference, the Broadmoor, Colorado Springs, Colo.

13-15 PROMOTION "Basics of Promotion Marketing Seminar," Hyatt Regency Atlanta. Contact: Promotion Marketing Association of America (212) 420-1100.

16-17 MARKETING "Aftermarketing: Maximizing Customer Retention To Increase Long-Term Profits," Hotel Intercontinental, Chicago. Contact: Strategic Research Institute (800) 599-4950.

16-17 RETAILING "Diversity in Retail Formats," hotel to be announced, Chicago. Contact: Grocery Manufacturers of America (202) 337-9400.

18-19 PROMOTION MARKETING The 1995 Forum On Edutainment, Helmsley Hotel, New York. Contact: Strategic Research Institute (800) 599-4950.

21-24 MARKETING "Building The Enterprise To Compete In The Global Marketplace," Marriott Marquis, New York. Contact: Information Technology & Telecommunications Division/Institute for International Research (800) 345-8016.

21-24 MARKETING Fifth Congress on Customer Satisfaction, Disney's Yacht Club Resort, Lake Buena Vista, Fla. Sponsored by Marketing Services Division of American Marketing Association. Contact: AMA (312) 648-0536.

22-24 MARKETING "7th Annual Consumer Kids Seminar," Scottsdale Princess, Scottsdale, Ariz. Contact: The Marketing Institute/Institute for International Research (800) 345-8016.

23-25 PROMOTION "Basics of Promotion Marketing," Hyatt Regency Chicago. Contact: Promotion Marketing Association of America (212) 420-1100.

30-31 STORE BRANDS World of Private Label International Trade Show, RAI Exhibition Center, Amsterdam. Contact: Private Label Manufacturers Association (212) 972-3131.

31-6/1 TECHNOLOGY "Bar Code Solutions and Strategies Seminar," Sheraton Poste Inn, Cherry Hill, N.J. Contact: Data Capture Institute (800) 733-7592.

JUNE

3-4 MARKETING Today's Woman Expo, Moscone Center, San Francisco. Title sponsor Hearst Magazines. Contact: Event Marketing Group (203) 975-9568 ext. 310.

4-6 SALES National Food Brokers Association general merchandise/health and beauty care conference, South Seas Plantation, Captiva Island. Contact: NFBA (703) 758-7790.

11-14 MARKETING RESEARCH Sixth Annual Advanced Research Techniques Forum, Hyatt Regency Monterey, Monterey, Calif. Sponsored by Marketing Research Division of American Marketing Association. Contact: AMA (312) 648-0536.

13-15 PROMOTION "Basics of Promotion Marketing Seminar," Hotel Intercontinental, New York. Contact: Promotion Marketing Association of America (212) 420-1100.

16-20 MARKETING Grocery Manufacturers of America executive conference, The Greenbrier, White Sulphur Springs, W. Va. Contact: GMA (202) 337-9400.

20-22 MARKETING International Licensing Conference and Exposition, New York Hilton and Towers, New York. Contact: Expocon Management Associates (203) 256-4700 ext. 106.

20-22 PRODUCTIVITY "Activity Based Management Seminar," Westin Hotel O'Hare, Chicago. Contact: National Food Brokers Association (703) 758-7790.