CATALINA OFFERING VENDORS PAY-FOR-PERFORMANCE DEAL

ST. PETERSBURG, Fla. -- Manufacturers can now run Pay-For-Performance programs from Catalina Marketing Corp. here independently from the firm's Checkout Coupon program. The program provides guaranteed shopper compliance because consumer rewards are only triggered when shoppers comply with advertised offers. For example, a shopper purchasing three containers of a participating brand of yogurt may receive

ST. PETERSBURG, Fla. -- Manufacturers can now run Pay-For-Performance programs from Catalina Marketing Corp. here independently from the firm's Checkout Coupon program. The program provides guaranteed shopper compliance because consumer rewards are only triggered when shoppers comply with advertised offers. For example, a shopper purchasing three containers of a participating brand of yogurt may receive a dollar off the next shopping order. Manufacturers determine the product, number of units to be purchased and the value of discount. Retailers decide what the discount applies to, such as money off the next shopping order, or savings on a private-label or related department.