CATEGORY PERFORMANCE: CARBONATED BEVERAGES

Dollar Sales $12,096,980,000 % Change From Last Year 0.94ve been relatively flat during the IRI survey period, as people increasingly opt for healthier beverages, especially water. While consumers still drink more soda than any other beverage, guzzling nearly 54 gallons per person in 2003, per capita consumption in the United States has dropped in each of the past five years, as bottled water has

Dollar Sales $12,096,980,000 % Change From Last Year 0.94

ve been relatively flat during the IRI survey period, as people increasingly opt for healthier beverages, especially water. While consumers still drink more soda than any other beverage, guzzling nearly 54 gallons per person in 2003, per capita consumption in the United States has dropped in each of the past five years, as bottled water has recorded the opposite trend. In food and drug stores and mass merchandisers combined, dollar sales advanced only 0.27% to $13.63 billion in the 52 weeks ending June 13.

Within the category, low-calorie options, new package sizes, flavor extensions and, more recently, innovations touting health and wellness benefits have offset weakness in regular soft drinks. While supermarkets' dollar sales of regular sodas slipped 3% to $7.8 billion in the year ending June 13, those of low-cal soft drinks jumped 9.5% to $3.9 billion.

In supermarkets, which account for 88% of the dollar sales of soda in supermarkets, drug stores and mass merchandisers combined, sales inched ahead 0.94% to $12 billion in the year ending June 13, an improvement over the past two calendar years. For the 52 weeks ending June 13, dollar sales in drug stores declined 4.8% to $924 million.

Subcategories: 52-week sales; % change

REGULAR SOFT DRINKS: $7,814,162,000; -3

LOW CALORIE SOFT DRINKS: $3,938,237,000; 9.54

SELTZER/TONIC WATER/CLUB SODA: $277,297,100; 3.53

PLU SOFT DRINKS: $60,713,280; -0.97

PLU - ALL BRANDS SODA: $4,591,160; -4.55

SUGAR/CALORIE REDUCED SOFT DRINKS: $1,979,494; N/A

Latest 52 weeks ended June 13, 2004

Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change

SUPERMARKETS: $12,096,980,000; 0.94; $12,084,310,000; 0.70; $12,000,260,000; -1.95

DRUG: $924,332,700; -4.78; $959,338,900; -0.51; $964,241,500; 15.99

F/D/M: $13,632,920,000; 0.27; $13,635,510,000; -0.03; $13,639,630,000; -2.00