CATEGORY PERFORMANCE: SALTY SNACKS

Dollar Sales $6,494,439,000 % Change From Last Year 0.6o supermarkets, though it only grew 0.6% for the 52 weeks ended June 13. Sales weren't any crunchier for the combined food/drug/mass channels, increasing a mere 0.4% to $7 billion for the same period.Indeed, growth has been fairly flat over the IRI survey period. Supermarket sales increased 1.8% in calendar year 2003, after falling in calendar

Dollar Sales $6,494,439,000 % Change From Last Year 0.6

o supermarkets, though it only grew 0.6% for the 52 weeks ended June 13. Sales weren't any crunchier for the combined food/drug/mass channels, increasing a mere 0.4% to $7 billion for the same period.

Indeed, growth has been fairly flat over the IRI survey period. Supermarket sales increased 1.8% in calendar year 2003, after falling in calendar year 2002 by 1.7%. The F/D/MX category as a whole followed this movement, in large part due to supermarkets' controlling volume.

By comparison, drug stores fared better for the 52 weeks ended June 13, though their volume is much smaller. Here, sales increased nearly 4% to $270 million. In calendar year 2003, sales dropped 0.79% to $261 million; in 2002, sales were up more than 10% to $263 million.

There were few winners in the supermarket channel for the most recent IRI reporting period. The big increase was recorded by pork rinds, up nearly 34% for the latest 52 weeks ending June 13, in large part due to their mention in popular low-carb diet plans. Similarly, "other salted snacks (no nuts)" -- a subcategory that includes many of the healthier options, such as Baked Lays, Sun Chips and General Mills' Chex Mix -- rose 8.7% to $839 million, and cheese snacks, grew 4.7% to $478 million. All other categories experienced sales declines.

Subcategories: 52-week sales; % change

POTATO CHIPS: $2,356,331,000; -0.31

TORTILLA/TOSTADA CHIPS: $1,697,815,000; -0.95

OTHER SALTED SNACKS (NO NUTS): $838,948,600; 8.66

PRETZELS: $485,013,100; -6.9

CHEESE SNACKS: $476,760,000; 4.67

CORN SNACKS (NO TORTILLA CHIPS): $368,012,500; -5.08

READY-TO-EAT POPCORN/CARAMEL CORN: $144,433,700; -1.82

PORK RINDS: $127,125,500; 33.86

Latest 52 weeks ending June 13, 2004.

Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change

SUPERMARKETS: $6,494,439,000 0.60; $6,518,773,000; 1.76; $6,405,987,000; -1.71

DRUG: $269,750,000; 3.68; $261,264,900; -0.79; $263,347,000; 10.45

F/D/MX: $7,044,497,000; 0.36; $7,062,069,000; 1.07; $6,986,975,000; -1.39