Dollar Sales $124,679,800 % Change From Last Year -8.83
h product innovation, category splintering and retailer adjustments to follow grooming trends, not all categories fared the same. While shaving lotion and men's fragrance increased, shaving cream was down. The shaving cream category represented $256 million in dollar sales for food, drug and mass combined in the 52-week period ended June 13, down 7.52% from the previous year.
The food channel had dollar sales of $124.7 million for that time frame, representing a decline of 8.83%. Prior to that, the category saw a decline of 10.72% in the 2003 calendar year, and a 0.17% decline in 2002.
The drug channel owns a smaller share of shaving cream sales than the food channel, but it also declined. Sales for the 52 weeks ended June 13 were $78.5 million, down 4.34% from the prior year. Sales for calendar year 2003 were off by 6.46%, and for 2002 were down 3.46%.
Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change