Dollar Sales $1,518,193,000 % Change From Last Year 8.51
of growth in the snack bar/granola bar category has been declining in the supermarket channel while the drug store channel has been experiencing incremental gains.
For the 52 weeks ended June 13, sales rose 8.5% to $1.5 billion in the supermarket channel, accounting for most of the $1.8 billion of total sales in the food, drug and mass outlets combined. However, in calendar year 2003, supermarket sales grew by 11.6%. In 2003, sales jumped by 13.9%.
While occupying a very small portion of the total, drug store sales showed a healthy gain of 25.3% to $170.8 million for the 52 weeks ended June 13. This is the third period for which sales of the snack bar/granola bar category have grown in this channel. Calendar year 2003 saw an increase of 22.2%. Calendar year 2002 saw a spike in sales of 20%.
Reflecting consumers' growing desire for better-for-you and value-added products, nutritional/intrinsic health value bars were the best-sellers in the supermarket channel for the 52 weeks ended June 13, posting a growth of 17.4% to sales of $489.5 million. Granola bars accounted for the second-highest sales growth spike, 7%, to sales of $477 million. The only subsegment that suffered was rice snack squares, which posted a loss in sales of 10.5% to $84.1 million.
Subcategories: 52-week sales; % change
NUTRITIONAL/INTRINSIC HEALTH VALUE BARS: $489,475,500; 17.38
GRANOLA BARS: $477,047,300; 6.98
BREAKFAST/CEREAL/SNACK BARS: $465,294,700; 5.74
RICE SNACK SQUARES: $84,171,710; -10.52
ALL OTHER SNACK/GRANOLA BARS: $2,204,191; 4.09
Latest 52 weeks ending June 13, 2004.
Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change