CATEGORY PERFORMANCE: SNACK BARS & GRANOLA

Dollar Sales $1,518,193,000 % Change From Last Year 8.51of growth in the snack bar/granola bar category has been declining in the supermarket channel while the drug store channel has been experiencing incremental gains.For the 52 weeks ended June 13, sales rose 8.5% to $1.5 billion in the supermarket channel, accounting for most of the $1.8 billion of total sales in the food, drug and mass outlets

Dollar Sales $1,518,193,000 % Change From Last Year 8.51

of growth in the snack bar/granola bar category has been declining in the supermarket channel while the drug store channel has been experiencing incremental gains.

For the 52 weeks ended June 13, sales rose 8.5% to $1.5 billion in the supermarket channel, accounting for most of the $1.8 billion of total sales in the food, drug and mass outlets combined. However, in calendar year 2003, supermarket sales grew by 11.6%. In 2003, sales jumped by 13.9%.

While occupying a very small portion of the total, drug store sales showed a healthy gain of 25.3% to $170.8 million for the 52 weeks ended June 13. This is the third period for which sales of the snack bar/granola bar category have grown in this channel. Calendar year 2003 saw an increase of 22.2%. Calendar year 2002 saw a spike in sales of 20%.

Reflecting consumers' growing desire for better-for-you and value-added products, nutritional/intrinsic health value bars were the best-sellers in the supermarket channel for the 52 weeks ended June 13, posting a growth of 17.4% to sales of $489.5 million. Granola bars accounted for the second-highest sales growth spike, 7%, to sales of $477 million. The only subsegment that suffered was rice snack squares, which posted a loss in sales of 10.5% to $84.1 million.

Subcategories: 52-week sales; % change

NUTRITIONAL/INTRINSIC HEALTH VALUE BARS: $489,475,500; 17.38

GRANOLA BARS: $477,047,300; 6.98

BREAKFAST/CEREAL/SNACK BARS: $465,294,700; 5.74

RICE SNACK SQUARES: $84,171,710; -10.52

ALL OTHER SNACK/GRANOLA BARS: $2,204,191; 4.09

Latest 52 weeks ending June 13, 2004.

Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change

Supermarkets: $1,518,193,000; 8.5; $1,485,615,000; 11.62; $1,330,979,000; 13.85

Drug: $170,789,100; 25.30; $155,083,900; 22.20; $126,906,600; 20.00

F/D/MX: $1,845,650,000; 10.78; $1,790,299,000; 13.87; $1,572,249,000; 15.44