CATEGORY PERFORMANCE: VITAMINS

Dollar Sales $776,583,400 % Change From Last Year 0.4most recent 52-week period in the food channel, gaining less than half a percent in dollar sales. Total sales for the category have hovered under $780 million for the food channel over the last couple of years. In the 52 weeks ended June 13, food channel dollar sales were $776.6 million.Supermarket sales of vitamins are just over half that of drug

Dollar Sales $776,583,400 % Change From Last Year 0.4

most recent 52-week period in the food channel, gaining less than half a percent in dollar sales. Total sales for the category have hovered under $780 million for the food channel over the last couple of years. In the 52 weeks ended June 13, food channel dollar sales were $776.6 million.

Supermarket sales of vitamins are just over half that of drug stores, which boasted $1.3 billion in sales for the most recent 52 weeks. That number is up, but just barely over previous figures. The category was above $1 billion for both 2002 and 2003 as well, accounting for a large share of the total $2.4 billion in dollar sales represented in food/drug/mass.

Multi-vitamins experienced the largest growth among the subcategories, increasing 2.8% in the latest data. One- and two-letter vitamins, and liquid vitamins and minerals all experienced small declines in sales for the same period. Mineral supplements also increased minimally, just under half a percentage point.

Subcategories: 52-week sales; % change

MINERAL SUPPLEMENTS: $345,471,700; 0.35

MULTI-VITAMINS: $264,437,900; 2.8

1 & 2 LETTER VITAMINS: $138,656,900; -3.25

LIQUID VITAMINS/MINERALS; $28,016,930; -2.46

Latest 52 weeks ended June 13, 2004.

Dollar Sales Latest 52 Weeks Ended June 13, 2004; % Change; Dollar Sales Calendar Year Ended Dec. 28, 2003; % Change; Dollar Sales Calendar Year Ended Dec. 29, 2002; % Change

Supermarkets: $776,583,400; 0.40; $783,581,800; 2.94; $761,224,300; -3.27

Drug: $1,342,255,000; 1.04; $1,352,917,000; 4.34; $1,296,651,000; 3.08

F/D/MX: $2,355,091,000; 0.48; $2,375,732,000; 3.23; $2,301,491,000; -0.24