Cookies experienced a slight increase in sales thanks to Americans' tendency to snack. Contributing to an increase in dollar sales during the past year were the close to four in 10 (37%) consumers who are willing to pay a premium for the sweet treat, according to SymphonyIRI's 2010 State of the Snack Industry report.
Many may have purchased cookies to share with house guests, as 32% of respondents reported that cookies are their preferred snack during special occasions. Convenience also seemed to be king for cookie lovers, with the drug channel experiencing the most significant increase in dollar sales at 4.4%. Also gaining momentum during the past year were portable packs for on-the-go enjoyment. SymphonyIRI cited brands like lunchbox-ready Nabisco's 100-calorie Munch Packs in its snack report.
|52 WEEKS ENDING JUNE 13, 2010||DOLLAR SALES||% CHANGE FROM LAST YEAR|
|CALENDAR YEAR||2007||2008 DOLLAR SALES||2009|