LOS ANGELES -- Supermarkets and newspapers in Southern California will team up again to launch this year's "Coupons of Hope" program, a fund-raiser to benefit the City of Hope National Medical Center and Beckman Research Institute here.
Bros. and Vons.
Each time a Coupon of Hope is redeemed at a participating retailer, consumers will be helping support research and patient care at the National Cancer Institute-designated Comprehensive Cancer Center, officials said.
"The Coupons of Hope program is the perfect way for consumers to raise precious funds for a world-renowned medical center right in our own backyard," said Gary Rocheleau, vice president, marketing operations manager, Vons, and chairman of the Coupons of Hope program. "Every coupon makes a difference in helping find cures and caring for patients with life-threatening diseases."
A second Coupons of Hope program is scheduled to begin this fall with coupons appearing in newspapers Oct. 21. Combined, the program is expected to raise $1 million in 1998.
The City of Hope National Medical Center and Beckman Research Institute, located in Los Angeles, California, is renowned for its treatment and research to combat cancer, diabetes, HIV/AIDS and other serious illnesses.