DILLON SCARES UP HALLOWEEN SWEEPSTAKES

HUTCHINSON, Kan. -- Dillon Co. here, a subsidiary of Kroger Co., Cincinnati, is winding this week up with a Halloween sweepstakes program using in-store electronic couponing technology in 60 stores.s trigger thermal printers to issue certificates informing shoppers if they've won a prize.Prizes include a $1,000 gift certificate and others in denominations of $20, $5 and $1 good toward the next order.

HUTCHINSON, Kan. -- Dillon Co. here, a subsidiary of Kroger Co., Cincinnati, is winding this week up with a Halloween sweepstakes program using in-store electronic couponing technology in 60 stores.

s trigger thermal printers to issue certificates informing shoppers if they've won a prize.

Prizes include a $1,000 gift certificate and others in denominations of $20, $5 and $1 good toward the next order. The sweepstakes program at Dillon ends Thursday and will include $10,000 in gift certificates awarded to shoppers.

The prize certificates are printed on front-end terminals linked to the national electronic marketing program operated by Catalina Marketing Network, St. Petersburg, Fla.

Catalina Marketing Net-work's most recent addition, Stop & Shop Cos., Quincy, Mass., has installed the system in 165 stores.