ETHNIC FLAVORING

Some Dallas retailers have found their niche in marketing specifically to the city's large Hispanic population. out a business by merchandising its stores to meet the needs of Mexican-Americans. Danal's/Cost Plus stores are decorated with pinatas and play Hispanic music. Likewise, most signs in its stores are written in Spanish.While Danal's/Cost Plus's frozen food departments stock the typical frozen

Some Dallas retailers have found their niche in marketing specifically to the city's large Hispanic population.

out a business by merchandising its stores to meet the needs of Mexican-Americans. Danal's/Cost Plus stores are decorated with pinatas and play Hispanic music. Likewise, most signs in its stores are written in Spanish.

While Danal's/Cost Plus's frozen food departments stock the typical frozen fare carried by other retailers, they also make a special effort to include some unique items for Hispanic customers. "Hispanics don't cut corners when it comes to food," said Eric Eidson, owner. "They still cook from scratch."

As a result, quick-frozen meals such as dinners and entrees and pizza do not sell as well as items that can be added to homemade meals, Eidson told SN.

"Mixed vegetables sell well because they are used to make soups and stews," said Eidson, adding that frozen stew vegetables in 16-ounce polybags are one of his most popular frozen items.

Danal's/Cost Plus also carries frozen chili sauce and frozen hominy, both popular in Mexican cooking. Frozen tripe, a staple in the popular weekend stew "Menudo," sells out nearly every weekend, according to Eidson.

Fiesta Mart, Houston, a chain that also caters to Dallas's Hispanic population, features a large selection of frozen Goya products, such as frozen fried plantains and mangos. It also stocks several traditional Mexican frozen meats.