FreshWorld Adds Three Slots
World Farms, the produce subsidiary of Dnap Holding, based here, has added Scott Vaughan, John Moore and Doug Beck to the organization.
All three are in new positions and report to Bret Wiley, tomato product manager at FreshWorld's Bonita Springs, Fla., office.
The staff increase supports the sales and marketing arrangement FreshWorld made last October with Thomas Produce Co., Boca Raton, Fla.
Vaughan and Moore join as FOB sales managers, and are in charge of coordinating the sales of Thomas Brand tomatoes, plum tomatoes and FreshWorld Farms proprietary cherry tomatoes and sweet minipeppers.
Vaughan has been with Live Oak Farms and CollierPac Tomato, where he was in charge of the FOB sales of fresh market tomatoes and bell peppers. Moore was most recently with Mecca Farms, where he handled the sales of mature green off-grades and vine-ripe tomatoes.
Beck joins the firm as FreshWorld's quality/production manager, and is responsible for overseeing its operations and ensuring that pack quality is consistent across growing locations. He works closely with Gigi Amores, FreshWorld's field production manager.
Suma Names Two Marketers
SANGER, Calif. -- Suma Fruit International has named Oscar Gallegos and Joseph Tobin to its sales and marketing staff.
Both report to Ralph Hackett, the company's chief executive officer.
Gallegos is responsible for marketing Suma's entire product line including its premium UTC Chilean fruit and Suma's California apple, pear, grape and stonefruit program. He is also instrumental in developing Suma's presence in the California pear industry.
Gallegos has more than 10 years of industry experience, most recently as a sales representative and California pear product manager for Dinuba, Calif.-based Blue Anchor.
Tobin is responsible for managing the company's citrus imports and domestic marketing activities, and for exploring Suma's possible entry into the California citrus market.
Tobin has more than 25 years experience in produce marketing and sales management. He has worked for several major agribusiness organizations, most recently with P-R Farms, Clovis, Calif.
Suma grows, markets and imports more than 60 fresh apple, treefruit, citrus fruit and table grape varieties.