EXPANDING THE WORLD

BOSTON -- International grocery shopping has never been easier, thanks to the introduction of the World Market Food Hall at a new Star Market here.Food Halls at other Star Markets. It is located in Star Market's new 60,000-square-foot store in Dorchester, Mass., a Boston suburb.To cater to the growing interest in ethnic foods, Cambridge, Mass.-based Star plans to include the World Market as part of

BOSTON -- International grocery shopping has never been easier, thanks to the introduction of the World Market Food Hall at a new Star Market here.

Food Halls at other Star Markets. It is located in Star Market's new 60,000-square-foot store in Dorchester, Mass., a Boston suburb.

To cater to the growing interest in ethnic foods, Cambridge, Mass.-based Star plans to include the World Market as part of its new prototype superstore, Henry Nasella, president and chief executive officer, said in a statement.

Each section of the department caters to a different area of the world, including India, Greece, Mexico, Great Britain, France, Spain, Italy, Asia, the Caribbean Islands and Latin America. Over 525 items are from Italy alone, while about 500 are from Latin America and 550 from Asia.

The department is located in the center of the store, directly across from the checkout.

Once inside, customers are greeted with a combination of grocery, refrigerator and frozens displays. To the immediate left is Morrissey's of Ireland, a 400-square-foot Irish department. The rest of the World Market consists of gondolas and six freestanding carts that are arranged diagonally and covered with canopies, creating a marketplace atmosphere. Each cart is decorated with flags and posters from the countries represented.

"It's designed to remind customers of Epcot," Carole O'Connor Gates, Star's executive vice president of marketing, said.

On a wall next to Morrissey's is a nine-door freezer that includes Golden Pierogies and Le Fee papaya chunks, SN found during a store visit. Next to the frozens section is "A Wall of Bargains," which included Vitarroz Bravo crackers, on sale at 99 cents with a Star Market card.

Throughout the section, green "new item" tags are in place. In Asia, such new entries included Kikkoman Tofu, $1.19.

At the end of the section is a professional demonstration area, which includes an oven, stove and sink. Demo tables are set up throughout the rest of the area.