FARMER JACK OFFERS JOINT SHOPPER DISCOUNTS

DETROIT -- Farmer Jack here has expanded the features and reach of its frequent shopper program by offering discounts jointly with another retailer.t Fretter Superstores, Brighton, Mich., a large specialty retailer selling home entertainment products, consumer electronics and appliances.Craig Sturken, president of Farmer Jack, said enrollment in the program has been steady and customer acceptance

DETROIT -- Farmer Jack here has expanded the features and reach of its frequent shopper program by offering discounts jointly with another retailer.

t Fretter Superstores, Brighton, Mich., a large specialty retailer selling home entertainment products, consumer electronics and appliances.

Craig Sturken, president of Farmer Jack, said enrollment in the program has been steady and customer acceptance prompted the chain to find additional ways to add value to the program.

"This started the thought process: How can we help our customers save on more than just their food bills -- on other essentials, and extras too?" Sturken said.

Bonus Savings Club cardholders receive electronic discounts automatically at the point of sale. More than 1,000 items are included in the program each week.

In addition, club members periodically receive discounts on admission to a range of recreational events such as Ringling Bros., Barnum & Bailey Circus, an area hot-air balloon festival and museums and cultural centers.