WASHINGTON -- The Food Marketing Institute here said it has released a new Internet training and development tool, Food Industry Guide to Internet Recruiting. The 75-page guide features four sections:
ing, how to plan for costs, and what legal and security issues need to be considered.
Attracting Job Seekers Using Career Sites and Job Boards introduces basic recruiting strategies to reach active job seekers and provides information about career-oriented Web sites and job boards. The section also offers instruction for evaluating the effectiveness of a company's Internet recruiting efforts.
Appealing to Passive Job Seekers provides ideas for attracting potential, but employed, candidates by enhancing a company's visibility and building relationships via the Internet. The section references search engines, newsgroups, virtual communities, e-newsletters, relationship databases and popular Web sites.
Managing the "Back End" of the Recruiting Process covers responding to, tracking and hiring new candidates. The section also identifies data collection capabilities offered by existing technology and guidelines for creating online job applications and auto-responses to job inquiries.