FOOD 4 LESS OFFERING DISCOUNT

LA HABRA, Calif. -- Customers of Food 4 Less Warehouse Stores here, an 86-unit division of Ralphs Grocery Co., Compton, Calif. -- which is owned by Kroger Co., Cincinnati -- will be able to receive 5% discounts on selected items.Llave del Pueblo -- Keys to the City -- a program sponsored by Pueblo Corp., a Los Angeles-based affinity marketing organization that serves the Hispanic community.Under a

LA HABRA, Calif. -- Customers of Food 4 Less Warehouse Stores here, an 86-unit division of Ralphs Grocery Co., Compton, Calif. -- which is owned by Kroger Co., Cincinnati -- will be able to receive 5% discounts on selected items.

Llave del Pueblo -- Keys to the City -- a program sponsored by Pueblo Corp., a Los Angeles-based affinity marketing organization that serves the Hispanic community.

Under a partnership agreement between the two companies, Pueblo will print five co-branded coupons inside its monthly magazine, which can be exchanged for the discounts when customers present the coupons and a Llave membership card at a Food 4 Less store.

According to Pueblo, the average family spending $400-500 a month on groceries can save $20-25 a month under the partnership program.