GMA SEEKS MORE 'DATA SYNC' DAYS WITH RETAILERS

WASHINGTON -- Grocery Manufacturers of America here is seeking other retailers with which to conduct a "Data Synchronization Immersion Day" program following the completion here last week of a three-part program with Wegmans Food Markets, Rochester, N.Y. Wegmans and GMA held the event here at the Westin Grand, following similar events in November in Chicago and December in San Francisco, said Tyler

WASHINGTON -- Grocery Manufacturers of America here is seeking other retailers with which to conduct a "Data Synchronization Immersion Day" program following the completion here last week of a three-part program with Wegmans Food Markets, Rochester, N.Y. Wegmans and GMA held the event here at the Westin Grand, following similar events in November in Chicago and December in San Francisco, said Tyler Cluverius, GMA's senior manager, supply chain and technology. Aimed at GMA's supplier members, the Data Synchronization Immersion Day, which featured speakers from Wegmans, Kraft Foods, J.M. Smucker Co., Uniform Code Council, UCCnet, TR2 and Daymon Associates, explained how suppliers could synchronize item data with Wegmans.

Cluverius said that GMA began doing data synchronization programs in November 2002 but that the one with Wegmans was the first discussing how to sync up with a specific retailer. "We hope to do more with other retailers," he said, adding that no specific plans were finalized. Retailers were invited to the Wegmans-GMA events to "see if they would be interested in doing something similar with us," he said.