GROUP FORMS TO PRESS USE OF RECYCLED PAPERBOARD

NEW YORK -- Makers of recycled paperboard have formed the 100% Recycled Paperboard Alliance to increase use of the material for consumer products and industrial packaging.ity campaign, which will begin regionally this year, is designed to generate store traffic, sales and community good will for both retailers and manufacturers of consumer goods. It will include environmentally themed promotions such

NEW YORK -- Makers of recycled paperboard have formed the 100% Recycled Paperboard Alliance to increase use of the material for consumer products and industrial packaging.

ity campaign, which will begin regionally this year, is designed to generate store traffic, sales and community good will for both retailers and manufacturers of consumer goods. It will include environmentally themed promotions such as point-of-purchase displays; in-store events such as shopping challenges, sweepstakes and celebrity appearances; and a consumer awards program to motivate collection and redemption of 100% recycled paperboard symbols.