IDDA PUBLISHES SURVEY OF 'CONSUMERS IN THE DELI'

MADISON, Wis. -- The International Dairy-Deli-Bakery Association here has published the data gathered in a survey, "Consumers in the Deli," which was highlighted at the trade association's annual seminar and exposition in Baltimore earlier this summer.t deli services and characteristics.Some of the findings include that convenience is the No. 1 reason for shopping the deli. The study also shows that

MADISON, Wis. -- The International Dairy-Deli-Bakery Association here has published the data gathered in a survey, "Consumers in the Deli," which was highlighted at the trade association's annual seminar and exposition in Baltimore earlier this summer.

t deli services and characteristics.

Some of the findings include that convenience is the No. 1 reason for shopping the deli. The study also shows that those with annual incomes lower than $20,000 were among the most frequent deli shoppers and that food's fat content is a major concern of consumers. (See SN, June 27.)

The 95-page report on the study, based on interviews of 1,027 consumers, is $395 for IDDA members and $795 for nonmembers. For more information, contact IDDA at (608) 238-7908.