IN THE LIFE

PRODUCTSOf Natural Products% of general population/primary grocery shoppers who have used in the past year:Natural foods: 66%Natural beverages: 59%Natural personal care product: 53%OrganicUsage of organic products% of general population/primary grocery shoppers who have used in the past year:Organic produce: 50%Organic packaged foods: 44%Organic personal care products: 34%TrendsHealthy lifestyle trendsCompound

PRODUCTS

Of Natural Products

% of general population/primary grocery shoppers who have used in the past year:

Natural foods: 66%

Natural beverages: 59%

Natural personal care product: 53%

Organic

Usage of organic products

% of general population/primary grocery shoppers who have used in the past year:

Organic produce: 50%

Organic packaged foods: 44%

Organic personal care products: 34%

Trends

Healthy lifestyle trends

Compound annual growth (%) from 2001 to 2005, of general population/primary grocery shopper indicating that the following are "extremely" important in how they maintain a healthy, balanced lifestyle:

Consumption of organic foods/beverages: 9%

Taking herbal supplements: 9%

Maintaining proper weight: 2%

Channels

Shopping channels

% of general population/primary grocery shoppers indicating where they have shopped for healthy and natural products in the past three months:

Traditional grocery store: 79%

Mass merchandiser: 68%

Natural food supermarket: 21%

Influences

Food labeling & selection influences

% of general population/primary grocery shoppers stating they agree completely/somewhat with the following:

I usually read labels on food and beverage packages: 67%

I select foods based on the nutritional facts panel on the package: 54%

I select foods based on the food pyramid guidelines: 27%

Source: The Natural Marketing Institute's 2005 Health & Wellness Trends Database.

More information can be found in NMI's 2006 Health & Wellness Trends Database. Visit www.NMIsolutions.com for more details.