MERCHANDISER SAVES POWER

BRIDGETON, Mo. -- Recent tests conducted by the Irwindale, Calif.-based utility company Southern California Edison have shown the Hussmann Impact multi-deck meat display case operated at a savings of approximately 35% in system power as compared to the company's Classic model, which has been discontinued.approximately 40% and was less sensitive to store ambient conditions, according to a post-test

BRIDGETON, Mo. -- Recent tests conducted by the Irwindale, Calif.-based utility company Southern California Edison have shown the Hussmann Impact multi-deck meat display case operated at a savings of approximately 35% in system power as compared to the company's Classic model, which has been discontinued.

approximately 40% and was less sensitive to store ambient conditions, according to a post-test report.

The improved performance of the Impact model has been attributed to several factors, said Hussmann officials. It features an improved single-band air curtain design, a more efficient lighting system and Hussmann's exclusive modular coil design which the company has found to be more energy efficient than the full-length coils it used in previous display case models.

Picky Ads From Pick 'n Save

MILWAUKEE -- Pick 'n Save here has launched a pair of television image spots that highlight quality standards. The commercials, developed by Meyer & Wallis, also based here, includes "Tough," in which a meat buyer from the 129-store division of Roundy's, Pewaukee, Wis., visits a ranch. A voiceover emphasizes the retailer's stringent buying standards as the buyer shakes his head in a "no" motion, and is shown walking alone down a dusty road. The video ends with a dissolve shot of the Pick 'n Save logo, with the tag line, "When you're picky about meat." The ads are airing in all Wisconsin markets.